Media Data English Version

毎日新聞媒体資料(英語版)
  • Winner of a Record 30 Japan Newspaper Publishers Editors Association Awards
  • The History of the Mainichi Shimbun
  • Circulation and Distribution of the Mainichi Shimbun
  • Ad Rates

Ad Rates of Mainichi Shimbun PDF file (1.63MB)

Winner of a Record 30 Japan Newspaper Publishers Editors Association Awards

Winner of a Record 30 Japan Newspaper Publishers Editors Association AwardsThe Mainichi Shimbun Leads Public Opinion in Japan In 1957 the Nihon Shimbun Kyokai (The Japan Newspaper Publishers & Editors Association) established an award system with the aim of promoting activities that enhance the trust and authority of newspapers (including news agencies and broadcasters) overall. The Japan Newspaper Publishers & Editors Association Award (NSK Award) is the most prestigious prize in Japanese journalism, the equivalent of a media MVP award. In the first year of the NSK Awards the Mainichi Shimbun received the award in the Editorial Division, and has gone on to win a total of 30 awards, the most of any newspaper. The Mainichi Shimbun uncovered the facts revealed in the scoops for which it has won the Japan Newspaper Publishers & Editors Association Award through its own investigations. Had the Mainichi Shimbun not reported these problems, their existence might have remained unknown and they might not have come under public debate.

The History of the Mainichi Shimbun

1872
The Tokyo Nichi Nichi Shimbun is founded.
Today, the Mainichi shinbun is Japan's oldest daily newspaper.
1875
The paper begins the world's first home delivery service. The Mainichi Shimbun began the home delivery system that underpins Japan's newspaper circulation rate, among the world's highest.
1876
Osaka Nippo is founded.
1888
Osaka Nippo becomes Osaka Mainichi Shimbun. The change marks the beginning of the unbiased neutrality characteristic of the Mainichi Shimbun.
1900
Osaka Nippo becomes apan's first female reporter debuts.
Japan' pioneer woman reporter joins the reporting staff of the household topics page.
1911
Osaka Mainichi Shimbun and Tokyo Nichi Nichi Shimbun merge.
1922
Mainichi establishes the Sunday Mainichi magazine, the English- language Mainichi, and the Braille Mainichi. The Braille Mainichi continues to be issued as Japan's only Braille newspaper.
1923
Mainichi founds the Economist, Japan's leading economic magazine.
1943
The mastheads of the Osaka Mainichi Shimbun and Tokyo Nichi Nichi Shimbun are unified under the name Mainichi Shimbun.
1991
The Mainichi Newspapers Co. institutes its corporate philosophy and launches a new format.
1995
Mainichi opens the Jam Jam Internet website.
(The website name is now Mainichi jp)
2007
Mainichi opens "Mainichi.jp" website
2012
On February 21, Mainichi celebrated its 140th anniversary.
economist mainichi

Former presidents go on to serve as prime minister.

Takaaki Kato, 4th president of the Tokyo Nichi Nichi Shimbun, later served as Japan's 24th prime minister and contributed to the Taisho Democracy.

Circulation and Distribution of the Mainichi Shimbun

Breakdown of Circulation

The Mainichi Shimbun has the most storied history of any daily newspaper in Japan.

Edition Morning Metropolitan Evening
Tokyo 972,094 858,968 231,817
Osaka 935,518 822,083 393,279
Kyusyu 407,164 293,776 40,604
Nagoya 89,716 89,716 22,837
Hokkaido 31,155 31,155 -
Total 2,435,647 2,095,698 688,537

…Both the metropolitan and evening editions are available for delivery to subscribers in the shaded areas.

Round-the-Clock Coverage of World News

The Mainichi Shimbun operates news bureaus around the world to stay abreast of and report the latest news to our readers. The Mainichi's outstanding coverage of foreign news over the years has won it a reputation as Japan's preeminent source of news from abroad. The Mainichi provides 24-hour coverage of fast-breaking news through an extensive overseas network of new bureaus and contacts with the AP, AFP, TASS, and other foreign news agencies. News bureaus:Washington, New York, Los Angeles, Toronto, Mexico City, London, Paris, Berlin, Geneva, Vienna, Rome, Brussels, Moscow, Cairo, Jerusalem, Johannesburg, Seoul, Beijing, Taipei, Shanghai, Bangkok, Jakarta, Manila, New Delhi, Katmandu, Tehran

Publication Mainichi Shimbun
Publishing Company The Mainichi Newspapers Co.,Ltd.
Address 1-1-1, Hitotsubashi, Chiyoda-ku, Tokyo
City/Postcode Tokyo 100-8051
Country JAPAN
Telephone Area Code 3, Number 3212-3283
Fax Area Code 3, Number 3211-3598
Year established February 21, 1872
Frequency Daily morning and evening editions(no Sunday evening edition)
Language of publication Japanese
Publisher Yutaka Asahina
Circulation Morning edition
(ABC) 3,093,613
Jan.~Jun.,2016 average
Evening edition
(ABC) 901,372
Jan.~Jun.,2016 average
Color ads Four-color ads available
Double-page spread Available
Pre-printed inserts Unavailable
Type page 380mm width × 511mm height
Print Offset and letterpress
Number of columns 15 horizontal columns
Screen Black and white ads
140lpi
Color ads
200lpi
Output resolution 1200dpi
Image resolution 300~400dpi
File Format EPS(Adobe Post script level 2)
PDF(PDF x1/a)
Ad closing dates Black and white ads
2 days prior to publication
Color ads
5 days prior to publication

Ad Rates

The Mainichi Shimbun has the most storied history of any daily newspaper in Japan.

15 Columns(Full Page)51.1cm×38cm (¥)

Edition National Tokyo Osaka
Morning 25,920,000 13,320,000 9,735,000
Metropolitan 22,110,000 11,325,000 8,280,000
Evening 17,490,000 9,480,000 7,410,000

10 Columns(2/3Page)33.9cm×38cm (¥)

Edition National Tokyo Osaka
Morning 17,590,000 9,040,000 6,610,000
Metropolitan 14,990,000 7,680,000 5,620,000
Evening 11,870,000 6,440,000 5,020,000

7 Columns(1/2Page)23.7cm×38cm (¥)

Edition National Tokyo Osaka
Morning 12,971,000 6,664,000 4,872,000
Metropolitan 11,060,000 5,663,000 4,144,000
Evening 8,757,000 4,746,000 3,703,000

5 Columns(1/3Page)16.8cm×38cm (¥)

Edition National Tokyo Osaka
Morning 9,595,000 4,930,000 3,605,000
Metropolitan 8,180,000 4,190,000 3,065,000
Evening 6,480,000 3,515,000 2,740,000

3 Columns(1/5Page)10cm×38cm (¥)

Edition National Tokyo Osaka
Morning 5,949,000 3,057,000 2,235,000
Metropolitan 5,073,000 2,598,000 1,899,000
Evening 4,014,000 2,175,000 1,698,000

1 Columns(1/15Page)3.2cm×38cm (¥)

Edition National Tokyo Osaka
Morning 2,047,000 1,052,000 769,000
Metropolitan 1,746,000 894,000 654,000
Evening 1,381,000 749,000 584,000

Color Charges (¥)

Edition   National Tokyo Osaka Kyushu Nagoya Hokkaido
One Extra Color Morning 4,841,000 2,200,000 1,507,000 902,000 528,000 242,000
Evening 3,700,000 1,815,000 1,188,000 638,000 440,000 -
Multi-Color
(Up To 7 Columns)
Morning 5,772,000 2,805,000 1,573,000 1,100,000 671,000 264,000
Evening 4,139,000 2,090,000 1,320,000 660,000 506,000 -
Multi-Color
(Up To 15 Columns)
Morning 6,772,000 3,135,000 2,090,000 1,210,000 726,000 363,000
Evening 4,869,000 2,420,000 1,560,000 770,000 605,000 -

Morning Editions (¥)

Edition Space   National Tokyo Osaka Kyushu Nagoya
head Open rate 4.0cm height× 967,000 470,000 321,000 148,000 79,000
Contract rate 5.6cm wide 841,000 395,000 288,000 132,000 70,000
lsland Open rate 3.9cm× 810,000 395,000 270,000 124,000 64,000
Contract rate 5.9cm wide 700,000 328,000 239,000 112,000 58,000
Stick out ads. Open rate 6.6cm× 1,092,000 534,000 365,000 164,000 86,000
Contract rate 5.25cm wide 947,000 454,000 318,000 148,000 77,000
Large stick
out ads.
Open rate 10cm× 1,618,000 794,000 538,000 244,000 127,000
Contract rate 5.25cm wide 1,400,000 675,000 465,000 220,000 114,000

Evening Editions (¥)

Edition Space   National Tokyo Osaka Kyushu Nagoya
head Open rate 4.0cm height× 620,000 300,000 231,000 73,000 49,000
Contract rate 5.6cm wide 533,000 252,000 200,000 65,000 44,000
lsland Open rate 3.9cm× 525,000 241,000 204,000 67,000 42,000
Contract rate 5.9cm wide 451,000 200,000 179,000 60,000 38,000
Stick out ads. Open rate 6.6cm× 708,000 324,000 278,000 88,000 56,000
Contract rate 5.25cm wide 613,000 276,000 241,000 80,000 50,000
Large stick
out ads.
Open rate 10cm× 1,058,000 483,000 418,000 131,000 83,000
Contract rate 5.25cm wide 917,000 411,000 364,000 119,000 74,000